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Pop culture to you we bring.

Since 1996

Magic: The Gathering and Yu-Gi-Oh!

As a long-standing official distributor of Magic: The Gathering and Yu-Gi-Oh! trading card games, we know what’s most important to you: reliability and availability. New: Lorcana


When you choose us as your distributor, we support your pre-release with our Ultimate Guard products, which are some of the most popular accessories in the world.


As the owners of the Ultimate Guard brand, we can offer you the complete product portfolio from a single source, as well as professional store displays. We can also provide advice and support regarding events, presentation, and sponsorship

Enter the world of Ultimate Guard

With Ultimate Guard, we follow the simple mantra of only developing products that we would want to use ourselves as trading card players. So it’s safe to say that we make great products!


The Flip ‘n’ Tray box marked the beginning of our global success and turned the ‘exotastic’ Xenoskin surface into a hallmark of Ultimate Guard. It offers an unparalleled combination of quality, design, elegance and robustness, and it revolutionised the market for trading card accessories.


Sustainable production is an area that we work on every day at Ultimate Guard. Our Return To Earth series represents an important step towards more environmentally friendly production.


Return To Earth

is our brand name for products that are particularly sustainable.


We are proud to be a pioneer and innovator in our industry as the world’s first manufacturer of sustainable mass-produced accessories for trading card games. But above all, we’re delighted to make a valuable and sustainable contribution to positive change in our industry.





Our key brands team is here for you!

You can reach us Monday to Friday from 9am to 5pm at or by phone on +49 7276 92928-98.

  • We believe that being easy to reach and offering the personal touch are essential to a good business relationship, which is why you can always contact someone directly at heo.


  • With many years of experience in distribution, and as keen players ourselves, we are well placed to offer advice on trading card games and accessories. And don’t worry, you’re in good hands when it comes to the rest of our range too.


  • Nothing can compare to a friendly in-person meeting, and we’d be delighted to visit you at your store. And if you’re ever in the vicinity, feel free to come and see us.


  • In addition to our German key brands team, our teams in the UK, France, Italy and Spain will also be happy to help.

Ultimate Guard – a shared success

Back in the 1990s, before we founded heo, we were obsessed with trading card games. Even back then, we expected any accessories to meet very high standards. However, our expectations remained unfulfilled, and so we began to work on our own product ideas over the years. And we’re still working on ideas some 30 years later; that’s how long we have been using trading card accessories as players. At last, the time had come in 2012. By creating the Ultimate Guard brand and bringing our product ideas to life after so many years, we have been able to meet our own high standards and – something that still gives us great satisfaction – give the player community exactly what it was looking for. After all, we weren’t the only ones with high expectations. The launch of Ultimate Guard was an instant hit with the industry, as the revenue and profits that stores generated from accessories rose sharply. How come? We have always valued the input of devoted players when it comes to product development, and their ideas and requirements are reflected in our products. Our materials and manufacturing experts and our professional product designers implement these ideas regarding design, function and sustainability with a laser-sharp focus on quality. That is what makes a big difference, and the outcome is a success that’s shared by everyone – the player community, retailers and us.

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