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Pop culture to you we bring.

Since 1996

We’re an official distributor of ‘Magic: The Gathering’ and ‘Yu-Gi-Oh!’ trading card games


Better together!

heo customers benefit from the enthusiasm and expertise of over 240 dedicated pop-culture specialists, our heonauts.


We have been refining the services we offer for 25 years, and they remain unmatched in our industry to this day.


We get up in the morning with the aim of making the most of the day with you. But only Mondays to Fridays.

If you want to find out more about heo’s customers, you’ve come to the right place ...










Hello, good to see you!

We are here to help.


Your heo customer service team can contact us at

We offer attractive discounts for preorders

Need a little more? We can create tailored offers for bulk purchases and freight costs

From cardboard boxes to containers, we ship almost anything

Our B2B online shop is fast, efficient and full of useful functions and information

Customised news updates let you decide how we keep in touch with you

We want everything to be easy and hassle-free. If you encounter any problems, our aim is to fix them as quickly as possible

High-quality packaging and shipping are our top priority. We don’t cut corners!

This is how we equip you!

Global heo bases

Of course! No problem! We’re here to help!

It’s very important to us that we understand each other perfectly, which is why we have been investing in multilingual account handlers for many years.


So whenever you need fast and expert handling of your enquiry, we’re here for you at the drop of a hat.


And if you don’t see or hear from us for a while, that’s because we’re working behind the scenes on efficient digital solutions that will free up your time and make work more enjoyable.

More than 30,000 items from a single source

It is much more effective and sustainable to procure as many items from a single source as possible, which is why we have created one of the world’s largest assortments of pop culture goods.


And if you can’t find what you’re looking for, we’ll be happy to hunt it down for you.

Arriving safe and sound!

Okay, so we have little influence on the delivery of your order, especially when it comes to the final few miles of its journey to you. Because that’s where the big courier companies hold all the power.


But we go the extra mile before shipping. Our top priority is making sure that your items are carefully and professionally packaged. We rely on state-of-the-art, robot-assisted logistics to ensure that everything runs quickly and smoothly, and we keep a close eye on your order to ensure that it reaches you in top condition as soon as possible.

We have enjoyed working with heo for many years. The well-structured website and regular email updates make ordering a real pleasure. The deliveries we receive are very carefully packaged, and if there are any questions or complaints, we always have a dedicated contact person who takes great care of everything.

The customer service is exceptional

heo's extensive product range and customisation options have helped us to grow massively online over the last two years, as well as offline this year, and they continue to do so every day.

They are easy and straightforward to work with and their customer service is outstanding. You get an answer quickly, and complaints and enquiries are handled reliably and efficiently. I really appreciate that.

Every day, heo helps us to grow

… has always been heo's strong point. We are proud of our long-standing partnership with heo. Created by friends with a shared passion, the company has established itself globally and set new standards by focusing on quality and innovation.

heo is continuing on this path with the transition to sustainable production, once again demonstrating that the company is a role model of German corporate culture around the world.

Finding the right approach

… and a really excellent and dedicated customer service team, who are on hand to solve even the most difficult questions and problems as quickly as possible. We have been heo customers for ten years, and we hope our successful relationship will continue for many more to come.

Huge selection, fair prices

Problems small and large are solved in a calm and sympathetic manner. Their expertise is evident in everything they do, and day-to-day matters, in particular the handling of defects and returns, are dealt with smoothly and with the focus firmly on the customer. We look forward to many more years of working together, and would like to take this opportunity to say thank you and wish heo well with the tasks ahead.

We feel we are in very good hands with heo

As the platform for products, placing orders and accessing retailer accounts, the heo website is very functional, secure and easy to use. The support team that assists retailers is professional and friendly, and the communication in English is excellent. The number of links to the manufacturers and the wide range of products is hugely impressive. The deliveries are packaged well and despatched quite quickly. They almost always use enough void fillers and leave enough space for the goods to ride out, as far as possible, the rough and tumble of delivery by the courier company. 

And not to forget their customer service team: mistakes are rare, but we are all only human and sometimes things go wrong. Yet they always have a positive attitude when it comes to finding ways to sort things out. To sum up, heo has been there for us all the way, from our humble beginnings to the present day. And hopefully they will continue to be a professional distributor and valued and trusted partner in the years ahead.

heo is our preferred distributor for several reasons

If you're looking for a large selection of merchandise, action figures, statues etc., heo is the place to go. The customer service team is always very friendly and attentive. Even when there's a problem, they're happy to help and work with me to find a solution. I have only good things to say about the many years I have worked with heo, and I would recommend them without hesitation.

heo offers a very broad selection with its extensive and varied product range

In all the years that we have been working with heo, there has never been a problem, and that is quite special in this day and age. On the administrative side, heo are a pleasure to work with, as is their clearly laid out management system. And most importantly, heo's friendly and professional employees respond quickly to any queries that we may have. We are very satisfied with heo and hope to continue working with them for many years to come. We can highly recommend heo's services.

heo is a fantastic company to work with

… with the many years of outstanding support and service we have received from heo. It's great to see that there are companies who treat their customers as equals and are quite prepared to go the extra mile for their business partners. 
There's always a friendly, customer-focused and solution-oriented employee on hand to quickly help with all kinds of problems.

We are more than satisfied

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