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Pop culture to you we bring.

Since 1996

Are you thinking of purchasing through us?

A good decision, and thank you for your confidence in us.

Click here for an overview of our services.

Wanna become a heonaut?

Information about careers and traineeships is available here.

Jump into the world of heo media

Live shows, reports and news from the world of pop culture.

We’re an official distributor of ‘Magic: The Gathering’ and ‘Yu-Gi-Oh!’ trading card games

?What is heo

Founded in 1996, heo is an international distributor of licensed products, collectibles and games. heo also produces a number of pop culture products and media channels, in particular for games and collectibles.

heo supplies a range of over 30,000 products to more than 5,000 B2B customers, from boutique stores to mass-market chains, all professionally supported by a team of more than 240 dedicated heonauts.

With teams at nine international sites using the latest intralogistics to distribute products from over 1,000 licensed ranges and 350 brands, heo has been a leading supplier in the industry for many years.


It is much more efficient and ecological to buy as many items as possible from one source. So that you can benefit from this, we have compiled one of the world's largest trade offers from the universe of pop culture.


And if you don't find what you need, we'll be happy to help you find it.


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