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Pop culture to you we bring.

Since 1996

You are stronger than you believe: Apprenticeships with heo!

Our Story


Our story started very small. In a child's room, a big world full of adventures quickly developed. A box full of Star Wars trading cards was the heo singularity, so to speak, the small, all-consuming starting point for the big bang of the heo company.


It is the story of three teenagers, definitely more child than adult, who in 1996 in a small town on the southern wine route, made a living out of their enthusiasm for playing, collecting and also trading. Driven by this enthusiasm, over the years a worldwide distribution company for licensed products, collectibles and games from the world of pop culture was founded.

In the meantime, this enthusiasm has infected many more people, which is why there are around 240 great heonaut:innen working at heo, who look after more than 5,000 B2B customers and clients, over 30,000 different articles from over 1,000 licences and from more than 350 brands with passion and professionalism. In addition, modern intralogistics and teams at 9 international locations have made heo one of the leading suppliers in the industry for years.

Our Culture

We at heo live a special culture, because we know that the soul of a company is its employees. It is important to us that we communicate openly and at eye level. Our togetherness is characterised by appreciation, diversity, respect and tolerance. We are happy to walk a common path, on which new development opportunities and new experiences are always opening up.


Our apprenticeship professions

For a few years now, you can also do your apprenticeship at heo. No matter which direction interests you, we are sure to find a suitable way to further develop your strengths. Below you will find an overview of our apprenticeship professions, followed by a brief insight directly from our apprentice Johannes (who is training to become a warehouse logistics specialist here at heo).


So here is the overview in question:


Wholesale and foreign trade management assistants, specialising in wholesale



heo is a wholesaler: this means that we buy a lot of products and resell them to other dealers who then sell the product to the end customer. Do you want to be part of this exciting process? Then the apprenticeship in wholesale and foreign trade management is exactly your thing.


Businesspersons for E-Commerce



Our own brand Ultimate Guard offers many options for storing and protecting collector cards. At heo, we have a dedicated team that is all about developing and marketing Ultimate Guard. This creates many new digital processes and opportunities that we want to tackle together with you. The training for commercial clerks will provide you with sound sales knowledge and show you what is state of the art in digital sales.


Marketing communication specialist



Our own brand Ultimate Guard offers many options for storing and protecting collector cards. At heo, we have a dedicated team that is all about developing and marketing Ultimate Guard.

Do you want to inspire our customers for our own brand, are you creative and looking for new ways? Then you should take a look at our apprenticeship in marketing communications!


Media designer digital and print, specialising in design and technology



We always want to present the best products to our customers and are therefore always looking for committed and talented employees who enjoy skilfully presenting them. That's why we offer an apprenticeship as a media designer to foster the next generation of talent.


IT specialist, specialising in system integration



If you are enthusiastic about technology and IT topics and enjoy working in a team, then IT specialist, specialising in system integration is exactly the right job for you. You will be part of a dynamic team that works together on exciting IT projects and develops innovative solutions.


Warehouse logistics specialists



Do you like to think in processes and are you interested in how the goods get from the manufacturer to the customer? Do you like to lend a hand and want to drive forklift trucks yourself? Then logistics is the right place for you. Along the way, you will discover our product portfolio and be amazed and enthused by many a figure.


Business Administration-Digital Commerce Management (Corporate State University)



The Business Administration - Digital Commerce Management degree programme focuses on two perspectives: helping to develop new business models and optimising existing processes with digital approaches.


As you can see, we really do offer numerous opportunities to find and develop your own passion.


You can see a little insight from our trainee Johannes here:




For more exciting insights into our special heoversum either stay here on the website or tune in to our Youtube channel: heo media - Stay tuned!

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